Our story begins with our great-great-grandmother, who laid the foundation with a white-linen shop. Her son, Alois Zehnder, our great-grandfather, took over the business, forgoing a career in America and expanding it with courage, heart, and vision. Together with his wife, he led the company through difficult times and shaped a corporate culture that continues to this day.

Our grandfather, Karl Zehnder, continued the family legacy. Today, we're continuing this story – with needs. Our online shop stands for durable, carefully selected baby products that truly help families move forward. This is how our story lives on: modern, sustainable, and with the same conviction as back then – only in a new way.

We are a family ourselves – creative, technically adept, skilled in craftsmanship, and entrepreneurially strong. Our goal: to support families with well-thought-out, beautiful, and everyday baby products. needs was created with love because we know how important a good start in life is. Family is at the heart of what we do – and that's exactly what we embody.

With needs, we're taking a stand against overproduction and short-lived trends. We select brands that prioritize quality, durability, and fair manufacturing. Fewer, but better – natural, growing products that meaningfully accompany your baby while protecting people and the environment. For a conscious, loving start in life.